Jetblack

Branding, Art Direction & Design

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Simply put, Jetblack is the easiest way for busy moms to shop for anything. It’s a Manhattan-based members-only personal shopping service for urban moms via text, powered by expert research and personalized recommendations. Text or speak whatever you need and Jetblack will deliver it for free with lightning speed.

Jetblack originated from Walmart's Store No. 8 Incubator. I was brought on during it’s beta stage to develop the brand identity, bring it to life and launch it to the world.

Icon System

Brand Imagery