JW Marriot Nashville

Art Direction

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Situated in Music City, the new JW Marriott Nashville rises from one of the city’s highest points. With contemporary art, rooftop terrace and pool, as well as world-class dining in three restaurants and elegant event spaces for business travelers, the hotel is truly a one-of-a-kind luxury destination.

JW hired Revolver New York to bring this experience to life through a campaign video highlighting all of the best elements of the hotel. Our concept was to forget the typical hotel video and approach this as a lifestyle shoot, balancing anticipation with action. We follow a stylish guest through the entrance doors and accompany him on an elevator journey from the lobby to his arrival as the literal and figurative top floor.