AK! Workout Videos

Art Direction

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Since leaving The Radio City Rockettes and Broadway, Amanda Kloots is taking the work out world by storm! Her positive energy, infectious smile and uniquely fun workout classes are filled to the max in NYC and she wanted a way to share her workouts with more of the world. Based on the branding work we created earlier that year, showcasing her as the superwoman of today, I concepted and art directed her first work out videos. The final product was 3 unique, downloadable workout videos for consumers, reinventing not only what an at-home workout look likes, but also what it feels like!

Tired of the typical warehouse work out environment, we started by creating a simple branded studio space for Amanda. We used star elements for dance cardio and lightening bolts for jump rope and also changed her outfit per workout so consumers knew what they were watching. We also made the decision for her not to instruct throughout the workout so consumers could spend more time working out and less time pressing mute. Instead, we added text and animations to the final product.