Jukebox
Branding, Art Direction & Design
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Jukebox is a new energetic women’s brand remixing personal care into a sensorial escape. Their products look, feel, and smell incredible and are always the clean version - free of irritants in the form of harsh chemicals, artificial fragrances, and bad vibes.
The team approached me to direct the overall vision of the brand which included the logo, color palette, fonts, and art direction. We’ve since worked together to bring the brand to life, launch their first set of soaps and deodorant, and art direct their photoshoots.
Moodboard
Flexible Logo with a retro vibe
Vintage inspired color palette
Modern mixed with throwback typography
Imagery evoking the smell of each scent
Lifestyle content showing how it’s made
This is what your armpits will smell like
Rinse & Repeat Brand Imagery
