JW Marriot Miami

Branding & Art Direction

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Minutes from Miami Beach and Fort Lauderdale, Turnberry has been a luxury destination for decades. Don Soffer's idea for Aventura began as a sketch on a cocktail napkin and grew into a full-fledged city.

The resort expanded and we were brought in to created visual identities for various extensions of the global brand, while also redefining their imagery, rooted in its history and modern approach to hospitality.