PAX
Brand Refresh, Art Direction, Web Design
—
PAX was launching not just one, but two new prodcuts, PAX 3 and PAX Era. In order to prepare for launch I was tasked with updating the website to showcase and sell an assortment of products, plus give the brand a fresh look. To date, the brand had operated solely on product renderings and a dated color story.
With a product and lifestyle shoot, we were able to capture new content that allowed us to show the device in the hands of consumers, while also conveying it's quality and craftsmanship. From the website to in-store collateral, we overhauled the brand in a few short months.
