Rent The Runway Retail

Store Experience

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The clothing rental company realized that although they had thousands of customer reviews, women were still apprehensive about renting without trying on. The solution was to take the virtual closet off line and create retail stores in our top rental cities. I helped design and create the first stores.

Moodboard

Georgetown

The location on M Street was ideal, but the unique space created many challenges. Not only was the entry through a long hallway, but it also came with exposed stone, unfinished ceilings and a tricky layout.

4,500 Square Feet

800 Dresses

"Rent the Runway's shift toward traditional shops to supplement its online operation demonstrates that digital retailers also are finding value in conventional retail."

- Crains

Chicago

Our Chicago store was located in the Gold Coast. We updated the layout based on learnings from our previous store by putting the fitting rooms in the middle of the space surrounded by merchandise.